01 · The container
The boundary itself.
The rounded square is the leash — the perimeter every autonomous agent has to operate inside. Soft enough to read as a product mark, square enough to read as a policy.
Brand · Identity
The Hootleash mark.
A logo for a risk-management platform shouldn't decorate. It should declare a posture. Here's how we drew the leash — every choice, every refusal, and the assets to use it well.
The primary mark
Small, structural, quiet — like the platform.
One rounded boundary. One stylised H at the centre. One green signal dot piercing the perimeter. Three deliberate moves that read in the half-second before anyone gets to the wordmark.
Anatomy
Three deliberate moves inside one figure.
The mark is built from three elements — each one a literal expression of how the platform works.
02 · The letterform
Two pillars, joined.
A stylised H sits at the centre: two solid columns connected by a single crossbar. The system, the enterprise, and the policy-as-code contract that binds them. Equal weight on both columns — neither party dominates the leash.
03 · The signal dot
Proof of life, proof of audit.
A small green circle pierces the top-right of the boundary, ringed in dark. Every autonomous action emits a signed, sealed event — the dot is its visual analogue. Set on the boundary, not floating above it.
The wordmark
Set in IBM Plex Sans — the typeface of institutions.
Plex was designed for an institution. It's the typeface of banks, of data, of unsentimental clarity. It carries no marketing colouration. It says: this is engineering for people who get audited.
- · Semibold, tracking optically tightened to −0.025em
- · Baseline-aligned with the symbol, generous lockup gap
- · Holds at favicon scale (16px) and presentation scale (320px+)
Hootleash
Hootleash
Hootleash
Hootleash
Palette
Three stops. One decision.
The gradient inside the boundary travels diagonally from top-left to bottom-right — the visual path of a single autonomous decision.
Sky
#86D8FF
The policy end
Cool, clear, declarative. Where the leash is authored.
Brand
#1EA3FF
The runtime
The continuous quantified middle, where decisions are scored and routed.
Signal
#22D39C
The safe state
Evidence sealed. Audit ready. Echoed in the signal dot.
0% — Sky · policy50% — Brand · runtime100% — Signal · safe
Ink
#0A0D16
Letterform, ring stroke, dark-mode surface.
Paper
#F6F8FC
Light-mode surface, monochrome on dark.
The name
Hoot + Leash.
Hoot — the watchful, low-noise alertness of the owl. An animal that sees in the dark without making a sound.
Leash — the boundary, drawn deliberately, that lets a system run free inside known limits.
The symbol carries the leash. The voice carries the hoot. The mark never literally draws the bird, and never literally draws a chain.
Clearance & sizing
Rules that keep the mark a mark.
Rule 01
Minimum clearance equals the dot.
On all sides, leave a safe area equal to the height of the signal dot. Below that, the mark stops being a mark and starts being a tile.
Rule 02
Mark at 20px. Lockup at 96px.
The symbol holds down to 20px on its own. Below 96px for the lockup, drop the wordmark and let the symbol carry the brand.
20px
32px
48px
80px
120px
What the mark refuses to do
Three categories we deliberately didn't draw.
The space we operate in is saturated with these. We refused them on purpose.
No lock or chain
The product is a leash. The logo doesn't need to spell that out — and a chain in a mark almost always reads as security theatre.
No eye, shield, or bolt
AI risk, compliance, governance — all saturated with these. They've become decorative noise. We don't add to it.
No owl
The hoot is implied by the platform's posture: watchful, quiet, nocturnally accurate. Drawing the animal would make the mark cute. The product isn't.
Downloads
Use the mark well.
Direct downloads — SVG for everything; raster on request. By using these assets you agree to apply them within the clearance and sizing rules above.
Primary mark
Full gradient · for dark and light surfaces with a coloured fill
Mono — dark
Dark fill · for light surfaces, print, embossed seals
Mono — light
Light fill · for dark surfaces, footers, regulatory submissions
Hootleash
Lockup — light surfaces
Symbol + wordmark · 4× aspect
Hootleash
Lockup — dark surfaces
Symbol + wordmark · light text
Need something else?
PNG exports at any resolution, EPS for print, Figma variables, or a colour-corrected lockup for a specific medium — just ask.
Request formatReady when you are
Writing about Hootleash?
Use the mark, link the page, and the rules above are all the brief you need. Questions, exceptions, or co-branded materials — talk to us.
Pre-launch · design partner program open · early access 2026